Privacy Policy
Last Updated: January 2026
Alderdale Seating ("we," "us," "our," or "Company") operates the alderdaleseating.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and other identifiers you voluntarily provide when signing up for newsletters or contacting us.
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Cookies: Information stored through cookies and similar tracking technologies.
- Usage Data: Pages visited, time spent on pages, links clicked, and referral sources.
How We Use Information
We use the information we collect for the following purposes:
- To conduct analytics and understand user behaviour on our website.
- To track affiliate referrals and performance metrics.
- To improve site functionality, content, and user experience.
- To send marketing communications (with your consent where required).
- To comply with legal obligations and prevent fraud.
Cookie Policy
Types of Cookies We Use:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Help us understand how visitors use our site.
- Affiliate Tracking Cookies: Track referrals to partner casinos and gambling sites.
- Marketing Cookies: Used for targeted advertising and retargeting campaigns.
Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect site functionality. You can also opt out of analytics services through industry opt-out tools.
Third-Party Links
Our website contains links to third-party casino operators, gambling platforms, and affiliate partners. We are not responsible for the privacy practices or content of external websites. We encourage you to review the privacy policies of any third-party site before providing personal information or engaging in gambling activities. Your use of third-party sites is subject to their terms and privacy policies, not ours.
Your Rights
Under UK and EU data protection law (including the UK General Data Protection Regulation – UK GDPR), you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Request correction of inaccurate data.
- Right to Erasure: Request deletion of your data ("right to be forgotten").
- Right to Restrict Processing: Request limitation of how we use your data.
- Right to Data Portability: Request your data in a portable format.
- Right to Object: Object to marketing and profiling activities.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.
If you are located in the United States, you may have rights under applicable state privacy laws.
Data Retention
We retain personal data for as long as necessary to provide our services and fulfil the purposes outlined in this Privacy Policy. Typically:
- Email subscribers' data is retained until unsubscribe.
- Analytics data is retained for up to 26 months.
- Affiliate tracking cookies are retained as per partner agreements (typically 30–90 days).
- We may retain data longer where required by law or to establish, exercise, or defend legal claims.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us at:
Email: [email protected]
Website: alderdaleseating.co.uk
We will respond to your inquiry within 30 days, or as required by applicable law.